Costs and pricing
Seven sign-off checks for professional services marketing cost
A seven-check sign-off for professional services marketing cost: inflation index, ICO and SRA fees, paid media range, content rate, tools and contingency.
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Costs and pricing
Costs and pricing
Professional services marketing: a worked cost example
Professional services marketing costs, illustrated by a Leeds accountancy budget with monthly figures, annual totals, a leaner option and a six-step process.
Costs and pricing
When to check professional services marketing hidden costs in your budget
Hidden costs in professional services marketing, from unrecorded staff time to platform overages, and how UK firms can spot them before they eat the budget.
Costs and pricing
Five professional services marketing pricing models compared on cost
A comparison of five professional services marketing pricing models, covering retainers, project fees, performance deals and hourly rates, with UK cost figures.
Costs and pricing
Set a marketing ROI measure your firm can defend
A practical method for professional services firms to measure marketing return on investment, using qualified lead values and a quarterly channel scoring rubric.