Costs and pricing
Seven sign-off checks for professional services marketing cost
A seven-check sign-off for professional services marketing cost: inflation index, ICO and SRA fees, paid media range, content rate, tools and contingency.
Topic
B2B
Foundations
A professional services marketing market entry checklist
A step-by-step checklist for professional services marketing market entry in the UK: data protection, ad codes, choosing channels and a decision table.
Strategy
What a marketing planning template means for professional services firms
A professional services marketing planning template built on objectives, segments, channels and measures, with a decision table for choosing your format.
Audience research
How to define a professional services marketing target audience
A step by step method for defining a professional services marketing target audience, from enquiry data and buyer interviews to a tested segment shortlist.
Operations
Nine professional services marketing team roles worth funding
A practical listicle on the nine professional services marketing team roles a firm should fund, with a scoring rubric and inclusion criteria for UK firms.