Measurement
When to move professional services marketing attribution methods
A comparison of first-touch, last-touch, multi-touch and marketing mix attribution methods for professional services firms, and the data each needs.
Topic
measurement
Measurement
How do you judge professional services marketing benchmark research?
How to judge professional services marketing benchmark research: check the sample frame, question wording and collection date before you change a budget line.
Costs and pricing
Set a marketing ROI measure your firm can defend
A practical method for professional services firms to measure marketing return on investment, using qualified lead values and a quarterly channel scoring rubric.